A Brand called Karnataka

What does the ascension of BS Yediyurappa to the chief minister’s post in Karnataka mean for the branding of Karnataka. Filter Kaapi Live asked Harish Bijoor, Brand Strategy specialist and prominent Bengalurean.

Brand Karnataka 

A brand in a lot of natakas, of every kind. And a tough brand to rule. A brand that makes its way forcibly into the national mindset. Remember, every English TV channel had copious hours of Kannada being played out on it as the drama unfolded over days. I felt good. Jai Karnataka !

Brand BJP 

A never-say-die brand, come what or who may !

Brand Rebel 

It pays to be a rebel, literally ! Che Gueveras from every small hamlet of Karnataka. Rebels with a cause, especially a 5-star cause. 

Brand Yediyurappa 

CM in waiting and waiting for a long time. 

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